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Prototype Thinking in Action Ep 7: A Tricky Anti-Counterfeiting Challenge for a Hidden Global Problem
Today we talk with Hugo Garcia-Cotte, founder of Cypheme, a company that stops counterfeiters from destroying lives, and get a glimpse into the immense…
Jul 29
•
Linden
1
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Prototype Thinking in Action Ep 7: A Tricky Anti-Counterfeiting Challenge for a Hidden Global Problem
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15:30
Can A Founder's Charisma Lead to False Positives?
How to direct users to react to the product and not the interviewer in user tests
Jul 15
•
J Li
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Can A Founder's Charisma Lead to False Positives?
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The MVP is Over - Instead, Test the Minimum Adoptable Product
With the speed offered by AI and other technology, it's time to shift focus to the MAP
Jul 8
•
J Li
2
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The MVP is Over - Instead, Test the Minimum Adoptable Product
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June 2025
The Product-Market Fit Staircase Self-Assessment
Score where you are on the step-by-step de-risking journey to product/market fit
Jun 24
•
J Li
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The Product-Market Fit Staircase Self-Assessment
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May 2025
Prototype Thinking in Action Ep 6: How to Debrief After a User Test
Today we debrief with Carley Hart after a user test involving her Brushing Buddies Toothbrushing Solution
May 29
•
Linden
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Prototype Thinking in Action Ep 6: How to Debrief After a User Test
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10:40
Prototype Thinking in Action Ep 5: Listen to a Live User Test
Today we’re talking with Carley Hart, founder of Ahhhsome Kids and the Brushing Buddies Toothbrushing Solution, and Stephanie, our user and mother of…
May 23
•
Linden
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Prototype Thinking in Action Ep 5: Listen to a Live User Test
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7:17
Watch a Demo Prototype Thinking User Test
A Deeper, More Powerful Test than Standard User Interviews
May 20
•
J Li
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Watch a Demo Prototype Thinking User Test
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It's Easier to Get 4-6 Users Than You Think
Avoid Getting Stuck on User Recruitment by Using These Easy Steps
May 15
•
J Li
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It's Easier to Get 4-6 Users Than You Think
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Prototype Thinking in Action Ep 4: The Necessity of Testing Messaging with Brushing Buddies
Today we talk with Carley, founder of Ahhhsome Kids and inventor of the Brushing Buddies toothbrushing solution, about how we can help with her biggest…
May 13
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Prototype Thinking in Action Ep 4: The Necessity of Testing Messaging with Brushing Buddies
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15:00
February 2025
Which Comes First, Product Market Fit or Go To Market?
How to overcome the PMF vs GTM paradox
Feb 18
•
J Li
1
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Which Comes First, Product Market Fit or Go To Market?
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1
Prototype Thinking in Action Ep 3: Testing a Self-Guided Course
Today J and Pablo talk with Norman Tran, founder of Relating Between the Lines, about his need to validate his self-guided emotional relativity course…
Feb 17
•
J Li
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Prototype Thinking in Action Ep 3: Testing a Self-Guided Course
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16:30
Prototype Thinking in Action Ep 2: Failing to Recruit Users
Today we check up with Frances to see if she's recruited her power user for our live test and discuss the importance of user testing and how to recruit…
Feb 17
•
J Li
and
Frances
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Prototype Thinking in Action Ep 2: Failing to Recruit Users
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14:27
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